Miraval Resorts
Website Copy
Agency Partner
Miraval is a world leader in wellness travel. I was delighted to be brought on board to write their corporate brand website, plus the sites for their three resorts in Arizona, Texas and Massachusetts. The brief included creating a stronger sense of place for each of the properties—helping potential guests understand what’s distinct about each location, and the experiences offered there—while maintaining a strong connection to the core brand. I don’t like to play favourites, but if I did…well, Miraval would most definitely make the list.
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Mindfulness as Mission
Whether they’re guests or members of our team, we’re here to help people create a life in balance through mindfulness. For over 25 years, that purpose has been our North Star, guiding everything we do—from how and where we build to whom we hire to which programming we offer.
By staying true to our core purpose, we have established ourselves as a global leader in luxury wellness experiences. Our innovative, only-at-Miraval activities and spa treatments empower guests to consciously explore the connection between body, mind and spirit. We meet guests where they are, encouraging them to embrace the moment they’re in—and to make wellness a way of life, day in and day out.
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Unplug & Be Present
Mindfulness is the core of the Miraval philosophy. From check-in through check-out, we encourage all guests to put down their digital devices and enjoy life in the present.
Our digital device-free environment empowers guests to participate in the Miraval experience fully and free from distraction—and gives you permission to unplug entirely. Trust us: what can be challenging at first quickly feels liberating. In fact, some guests are reluctant to return to their devices after check-out. Welcome to Miraval Mode. You may never want to leave.
