Brand Strategy

‘Who’ is your brand? What do you do, and how do you do it? Most importantly, why should people care? Getting crystal-clear on who you are and what you contribute to the world is the best way to ensure your brand stands out. Brand strategy is about establishing a strong foundation—really understanding what you’re about, and how to communicate it in a way that resonates with the audiences on whom your success most depends. From clarity comes consistency. And consistency leads to familiarity, which breeds trust—the lifeblood of brand success. If being trusted is important to your brand (trust me, it is), start with brand strategy.

Ready? Get in touch.

Copywriting

Every brand has its own personality and tone of voice (and if you don’t, we should talk…). My trademark tone is warm, conversational, and digital-friendly, so I tend to be a hit with clients and partners who value that voice. Though I’ve done plenty of technical writing and have ghostwritten for CEOs and university presidents, those styles are not my specialty. Translating complex into conversational? I can definitely help with that. In short, I’m a human who writes like one.

Like what you hear? Let’s talk.

  • "Chelsea is exceptionally creative and committed to not just finding the words but finding the right words. She knows how to dig just that much deeper below the surface, reaching the real truths and most poignant nuggets that can be brought forward and thoughtfully polished into meaningful results. I've been fortunate to be both Chelsea's client and a teammate; in all instances, I've admired her talent and ability to collaborate, adapt and truly partner in making magic happen."

    Rachel Segal, Former Managing Director, Briteweb

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Who I Work With*

Whenever possible, I work with purpose-driven brands—nonprofit organizations, social enterprises, and benefit corporations, but also what I call companies with conscience.  Across industries, I find that when companies have something besides profit as their core purpose, they tend to attract great people. And I like working with great people. Purpose-driven companies also have more emotionally resonant stories to tell—which means they allow me to do my best work. 

*A dangling preposition and ‘who’ when it should be ‘whom’?!? Though good grammar is important to me, the rules have changed. If you’re looking for someone who writes in proper Queen’s English, I’m probably not your girl.

Let’s chat.

Every project begins with a complimentary conversation about your brand—where you are, where you want to go, and what challenges could stand in the way of your getting there. Based on what I hear, I’ll recommend a package of the services I think you might need—no more, no less.

Ready to start that conversation? Get in touch today.